It is no secret that SEO is the key aspect of a successful online marketing campaign. Everything from site traffic to search engine placement depends on it. However, in the frenzy to see bigger,faster, better results from their SEO efforts, some brands just follow any and every piece of advice that is tossed their way.
It’s not because people are deliberately trying to mislead anyone or sabotage their digital marketing campaigns. It may just be they are uninformed themselves and believe the hype.
Don’t be that guy.
We have rounded up a list of the top SEO myths and categorically debunked them all so that your brand’s online image doesn’t become the next victim of a SEO strategy gone awry.
Here they are – in no particular order.
SEO is a ‘set it and forget it’ kind of deal. Once it’s done, you don’t have to mess with it again.
NO! So not true! SEO is constantly evolving so that means your SEO strategy has to evolve with it. Changes to search engine algorithms, user search habits and advertising trends are just a few of the variables that have to be under constant scrutiny to ensure your current SEO strategy coincides with fluctuating industry data.
Having a strong social media presence doesn’t affect a brand’s search engine placement so why bother?
Okay – sort of. But not really. While Google doesn’t pay attention to likes, shares and what not from a brand’s social media following, potential customers do. Having a strong social media presence increases your brand’s visibility among consumers, establishes you as an expert in your industry and helps with link building efforts when social media users share your content – just to name a few of the benefits. Plus, it’s FREE ADVERTISING for your brand, HELLO? Don’t skip this step. Ever.
You must post content, content and more content. Every. Single. Day. Always.
No, you don’t have to do that. In fact, you shouldn’t. Search engines are not looking for quantity. They are looking for quality. One well-written piece of content outweighs a week’s worth of drivel any day. Consistency is good – yes – but quality is more important. Never, ever skip on the quality of the content you put on your site.
Any backlink is a good link.
No! It’s not! In fact, some of them can do exponentially more harm than good. While, yes – backlinks are important factors in a website’s search engine placement, only links from reputable sources add value to a digital marketing campaign. Backlinks from less-than-reputable, non-authoritative (and really poorly designed) sites can actually detract search placement value from your site and possibly get it penalized by Google.
SEO results take too long. It’s better to use PPC.
Granted, the results of SEO are not immediate. However, that’s part of their appeal. SEO has residual effects that are long lasting and improve over time. PPC can – and should – be used in conjunction with other SEO strategies because the benefits are mutual and reciprocal, but should not be considered an effective way of reaching your marketing goals in and of itself.
SEO is too expensive and small brands can’t afford it.
Wrong. SEO doesn’t have to be expensive. In fact, most digital marketing firms have a variety of SEO packages that can accommodate any budget. Many brands look at SEO as an expense when it’s really an investment. A strong online marketing campaign leads to an exponential growth rate for brands by attracting new business and generating more revenue. Further, not having a solid online marketing plan could actually be the more costly alternative, in terms of lost business and revenue when potential clients visit a competitor’s site instead – the one who did invest in SEO for his brand.