As a digital agency, you are faced with two main fonts that will determine your goals: customer retention and customer acquisition. As compared to customer acquisition, customer retention is very important. This is because it usually costs very little money to retain a customer than to get a new one. However, to do this, you must be one of the best SEO agencies. Here are the top 6 tactics that you can use to ensure the success of your digital agency.
1. Focus more on getting digital
Make sure you are aware of your digital presence and treat your agency just the way you would treat a client. Although at times it might be a bit challenging, in the long run, it will be a completely different story. In addition to investing in your agency’s digital presence, you also need to provide your employees with up to date tools, devices, and educational training that they can use. An adaptable and well-equipped team can navigate new platforms and capitalize on any upcoming trends.
2. Leverage influencer marketing
As the only strategy believed to be very difficult to execute, influencer marketing is a very interesting strategy that most reliable agencies use. In the last few years, some powerful trends have been created to make this kind of marketing even greater. You, therefore, need to assist your clients by using more influencer marketing into social media platforms such as Facebook, Google, LinkedIn, and YouTube among others. It’s one of the strategies that most Australian businesses use.
3. Don’t waste your data
By using analytics you can easily know why the amazing campaign that you launched isn’t performing as you wished. With a variety of resources that can identify the impact of your agency work, it’s important to have trained staff who can study and respond to the data produced by each social post. Monitoring key indicators can be the difference between speculating versus identifying the reasons behind a post-performance. In fact, most SEO friendly websites prefer this.
4. Make social media a team effort
In a recent survey, more than half of businesses said that they only have one person who manages their social media. If that’s true then can they expect to bring new business from social media? If you wish to increase our ROI then a single person is obviously not your best bet. Whether you are using Facebook or YouTube, you need to diversify by creating unique content for your customers. Also, create multiple input points so that each contributor can use the platform.
5. Let your clients know that you are paying attention
Since a digital agency may be a new thing to many clients, you need to be very transparent about what they need to invest. Show them that you can provide the best ROI at just a fraction of the cost. One way of doing this is by setting up weekly or monthly emails and calls to provide them with updates. When you make time to contact your clients or send a gift after a client referral these moves will go a long way in showing that you have invested in the relationship.
To succeed as an agency you don’t have to invest thousands of dollars in infrastructural development or innovate the biggest technology. All you need to do is to pay attention to your clients and change the strategies you offer. If you follow these tips and focus on your clients, retaining them should not be difficult.